April is a professional hairstylist  who owns her hair boutique based out of North Carolina. Her core belief that "its more than just hair" guides her to be more than just a stylist. Specializing in curly and custom cuts that empower her clients to find their signature styles, April needed an online presence that was as unique and customized as her own services. 

With the value of female empowerment in mind, we created a feminine, modern, and minimalistic brand identity with coordinating social media collateral. We used classy and bold font pairings to capture the beauty and strength of her brand. The lush, rich color story encapsulates strength and empowerment, while the blush pink traces the femininity and modernity throughout her work. The lotus flower in her logo signifies the rebirth, strength, and beauty that April empowers her community of women to find.